Cool USA Facts!

In the period following WWII, the US capitalist-controlled media, advertising, and consumer products industries propagandized and glorified the ideal of the housewife-consumer, in order to sell products, make labor space for returning soldiers, take advantage of women's unpaid labor in the home, and to help build a new workforce and potential army to combat the soviet union. This sparked an era of regression with respect to the feminist victories of the previous 50 years, and caused psychological damage and demoralization to an uncountable number of women. Women who remained in the labor force were primarily only allowed in subordinate positions such as secretaries, cleaning women, elementary school teachers, saleswomen, waitresses, and nurses. This is chronicled in the Feminine Mystique.